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Now, I'm not suggesting you have to go all Richard Branson with outlandish PR stunts but you do need to be putting a memorable distance between you and your competitors to ensure you stand out.
When you take the time to do this really well, your communications will speak directly to your ideal client, their problems AND what they want to achieve. They will feel like you are reading their mind (which in a way you are)
The reason why most marketing is, quick frankly, a snooze fest, is that most business owners don't take the time or do the deep thinking required to get this right.
I'll guarantee you, without this, your ideal client will not be able to differentiate you from your competitors.
Therefore your marketing message has to be crystal clear as to why you are the right choice for your ideal clients to spend their hard-earned cash on.
Without that clarity, within ten minutes they won't even remember who you are, let alone return to buy from you.
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Business isn't rocket science. It boils down to these three things.
If you are doing anything in your business that doesn't fall into that remit, you're off track and wasting very precious time, energy and probably a lot of money.
One caveat, however,
Now you can get clear on WHO your target market is and HOW you help them will allow you to focus on doing the rights things in the right order and massively free up your To-Do list forever!
How Would You Like A Crystal Clear Marketing Message That Immediately Piques Your Prospects Interest?
If you want your marketing message to land with your ideal client then you need to join in the conversation that's already happening in their head.
To do that, you need clarity on the exact problem you solve for them.
The problem you solve is your "currency" and this is a critical component of your marketing message.
Get my fill in the blanks framework to identify your most valuable currency.
The one that's going to speak directly to your ideal client and which will reposition your offer to them in a way they will totally understand and more importantly, desire.
Now it may be your inner Sales Snob that creates your discomfort with selling or it could be that pesky Imposter Syndrome that holds you back from selling yourself and your services.
Either way, you're leaving a lot of money on the table for your competitors to the bank instead of you.
Call it what you like. Business development, client enrollment, customer transactions, it's all selling at the end of the day.
Therefore if you are serious about growing your business, you need to get serious about sales and let go of your sales snob/impostor syndrome forever.
By creating my Stress-Free Sales Process you enable your future customers to buy from you safely and confidently.
The pressure of being sold to is removed from them and the pressure for you to sell to them is lifted from you.
If you would like my help with this, get in touch.
Although I am a Business Coach, Marketing & Sales Specialist, I add much more than that to you and your business.
Here's why.
Since 1982, there is not much I haven’t tackled
From Direct Sales in Home Improvements (that business grew to a £10M revenue in the UK) A Health & Nutrition product distribution (that grew to $3.5 million worldwide)
A small Early Years Centre I ran from home around my small children and my Business Consultancy practice.
The latter two I ran from my dining room and conservatory which provided me with six-figure incomes within a year of setting up.
Since 2013, I've worked with 100s of Entrepreneurs around the world and my focus is entirely on my client's success.
I’m not saying any of this to impress you but to impress upon you, anything I can do, you can do too.
However, it's hard work doing it on your own. That’s where I come in. I’ve been there, done that. Got the t-shirt (in many different sizes)
Working with me is not your average coaching experience.
It’s a 360-degree holistic experience. It’s like having your very own virtual success partner.
Someone who is 100% committed to your success and has all the skills, knowledge & resources to nurture your talent so you can confidently achieve your income & lifestyle goals.
I'm committed to helping you transform your income from MEH to AMAZING!
Here at The Sales Sage H.Q. over the last 37 years, I've worked with 100s of business owners just like you who desire more from your results, your business and your life.
I know you deserve more than your business is giving you right now. More security, more income, more impact, more time and freedom to enjoy it.
If you are anything like me, you may be frustrated by the so-called "gurus" and "experts" who are pillaging your bank account and your dreams by OVER PROMISING and UNDER DELIVERING on the results they entice you with to buy their products or services.
The truth is there are no bells and whistles, no magic bullets and no one thing that will transform your sales from good enough to exceptional.
Just good old tried and tested Marketing, Sales and Business Growth Strategies combined with just the right amount of cutting edge, ahead of the curve insights, training, coaching, support and supporting marketing tactics when needed.
Here's what I help you do
YOUR CONFIDENCE
YOUR ACTIONS
YOUR RESULTS
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Therefore, it's perfectly normal to feel sceptical when investing time, money or energy in your business. In fact, it's essential!
That's why I encourage you NOT TO BELIEVE A WORD I SAY!
However, feel free to check out my Really Useful Free Stuff by CLICKING HERE and read what my clients say about me instead both on here and on Linkedin.
Oh and if we are on a call together, and I truly think I can help you, I will point you in the direction of my product or service that's the best for you.
If I can't help you, I'll point you in the direction of someone who or another resource that can.
I was stuck in my business. Although my SEO service is always in demand, I’d launched an online course but didn’t seem able to attract enough of the right people to make it worthwhile
I started working with Carie and “wow”!!
Working with Carie has been one of my best decisions this year. She has a wealth of knowledge and expertise and is a real pleasure to work with.
If you’re serious about growing, I highly recommend that you contact Carie.
Hazel Jarrett SEO Specialist SEO-PLUS
I asked Hazel to share a pic of her new car that she has recently treated herself to and so rightly deserves for her outstanding efforts into her clients' businesses. .
Would you like results like Hazel?
The Answer’s director, Catherine Dhanjal, has been part of Carie’s Mastermind cohort (100k Masterplan & 100K Club) for many years and credits Carie’s wealth of skills, knowledge and experience as being a fundamental part of their success, providing clarity and invaluable insight.
"I looked very carefully at other options before choosing to work with Carie and I simply couldn't find anyone else with her experience, gift for simplifying and clarifying, and her ability to also bring the wisdom of leading management thinkers into her programmes. I describe the programme I'm doing with Carie as a mini MBA and I'd thoroughly recommend it!
Thank you, Carie!"
Cath Dhanjal PR Specialist
Would you like results like Cath?
Cath with her lovely new Mercedes! Delighted to see you treat yourself Cath, for all the brilliant work you do with your clients and charities.
"I've been working with Carie for a number of years (100k Masterplan and now 100k Club) and it's the best business decision I have ever made!
I have a number of businesses and Carie's coaching, sales & marketing and mindset knowledge have been invaluable to them all.
One of our businesses is now a thriving 6 figure business, which more importantly is now pretty much stress-free.
Thanks to Carie, we have put in place systems and we now have a constant and steady flow of work....you can't actually put a price on the security of that!
If you want your business to thrive (and not just survive) then I urge you to have a conversation with Carie."
Rachael Willoughby SquareOne Software Design
Rachael on one of her MANY holidays enjoying the fruits of her labour-Reggie the very gorgeous Camper Van
Would you like results like Rachael?
"Working with Carie, I now have a business model and sales process that has proved invaluable and has given me direction in my business, something I didn’t have before!
Plus I love working with Carie! Her generosity in terms of her knowledge sharing, her level of expertise and her sense of fun"
Yvonne Bignall
"Carie’s magic is that she empowered me from the outset to play a bigger game with no nonsense, no gimmicks but good old marketing tools.
The results speak for themselves - my HR Consultancy business continues to grow with more of my ideal clients."
Mandy Withers
"Carie's most valuable skill is how much she is able to empathise and understand what is blocking you.
Specifically we now have a crystal clear message and the confidence to attract bigger clients. (We have gone from sole traders to eight figure businesses) and how to retain them ongoing."
Andi Wilkinson
Unlike many group programmes, I work in small, live Cohorts to ensure you get over the finishing line and get maximum value from your course.
I take the time to listen and understand what you want, what you need and then we work together to get it done.
My coaching programmes carry a Pays For Itself or a Love it or Leave It Guarantee.
See specific programmes for details
Everything I teach you is exactly what I've done myself to move millions of pounds of products & services into the marketplace.
1000's lives have been positively impacted by my coaching and training.
"Before working with Carie I thought I had a good understanding of how marketing my business worked. Yet everything I put all my effort and money into continued to fall flat.
From my initial meet with Carie, she helped me to see clearly the areas I was totally missing. My Strategy was basically non-existent and I had huge gaps within my client journey.
Carie is an absolute wonder to work with, being both flexible, supportive, encouraging and enlightening. Her understanding of marketing is unrivalled and I always look forwards to what she will teach me next.
I have made a huge amount of progress in my marketing since I've met Carie and now have a solid plan I am confident in executing along with Caries continued support and guidance.
If you are trying to grow your business, extend your reach, update your marketing strategy - or create an entirely new one, Carie is the perfect partner and the best investment I have made for my business.
Don't spend years trying to figure it all out on your own, when you can have an expert that will light the way for you, helping you and your business grow together"
Carla Prout | UK
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