I don't mean to be rude but the chances are your marketing is at best-forgettable or at worst-BORING!
Now, I'm not suggesting you have to go all Richard Branson with outlandish PR stunts but you do need to be putting a memorable distance between you and your competitors to ensure you stand out.
When you take the time to do this really well, your communications will speak directly to your ideal client, their problems AND what they want to achieve. They will feel like you are reading their mind (which in a way you are)
The reason why most marketing is quite frankly a snooze fest is that most business owners don't take the time or do the deep thinking required to get this right.
I'll guarantee you that without this your ideal client will not be able to differentiate you from your competitors.
Just in case you hadn't noticed, you're operating in a very crowded marketplace.
Therefore your marketing message has to be crystal clear as to why you are the right choice for your ideal clients to spend their hard-earned cash on.
Without that clarity, within ten minutes they won't even remember who you are, let alone return to buy from you.
THE MOST Important Activity You Need To Focus On Is Creating A Profitable Prospect Pipeline
To do that, you need to take things off your TO DO LIST not add more to it.
Business isn't rocket science. It boils down to these three things.
Create a community of your target market.
Develop a relationship with that community
Present relevant offers to that community.
If you are doing anything in your business that doesn't fall into that remit, you're off track and wasting very precious time, energy and probably a lot of money.
One caveat, however,
YOU MUST COMPLETE STEP 1 BEFORE ATTEMPTING STEP 2!
Now you can get clear on WHO your target market is and HOW you help them will allow you to focus on doing the right things in the right order and massively free up your To-Do list forever!
3. Let Go Of Your Inner Sales Critic
Whatever business you are in, like it or not,you are in SALES!
Now it may be your inner Sales Snob that creates a discomfort with selling or it could perhaps you're trying to live up to past successes. Both of these can block you in the here and now.
If so, you're leaving a lot of money on the table for your competitors to the bank instead of you.
Call it what you like. Business development, client enrollment, customer transactions, it's all selling at the end of the day.
Therefore if you are serious about growing your business, you need to get serious about sales and let go of your sales snob/impostor syndrome/living in the past ASAP!
By applying my Sales Without Selling, you enable your future customers to buy from you safely and confidently. We transform the selling process into a buying process instead!
Therefore the pressure of being sold to is removed from your future customer or client and the pressure for you to sell to them is lifted from you. I call this Stress-Free Selling. If you would like my help with this, book an informal call.
I'm committed to helping you transform your income fromMEHtoAMAZING!
Here at The Sales Sage H.Q. over the last 40 years, I've worked with 100s of business owners just like you who desire more from your results, your business and your life.
I know you deserve more than your business is giving you right now. More security, more income, more impact, more time and freedom to enjoy it.
If you are anything like me, you may be frustrated by many of the so-called "gurus" and "experts" who are pillaging your pocket and your dreams by OVER PROMISING and UNDER DELIVERING the results they entice you to buy their products or services.
Unfortunately, these gurus are setting you up to fail, instead of setting you up to succeed.
The truth is there are no bells and whistles, no magic bullets and no one thing that will transform your sales from good enough to exceptional.
Just good old tried and tested Marketing, Sales and Business Growth Strategies combinedwith just the right amount of cutting edge, ahead of the curve insights, training, coaching, support and supporting marketing tactics when needed.
Here's what I help you do
Consolidate confidence in yourself, your business model, plan and goals.
Elevate your marketing knowledge & skills so you speak to the right people and take the right actions.
Accelerate your lead generation results using LinkedIn to create a consistent pipeline of quality leads and enquiries.
But If I Book A Call With You, Aren't You Going To Try To Sell Me Something By Overpromising Sales Results?
At this stage, why would you trust me? We don't know each other yet and we both know that trust has to be earned.
Therefore, it's perfectly normal to feel sceptical when investing time, money or energy in your business. In fact, it's essential!
That's why I encourage you NOT TO BELIEVE A WORD I SAY!
However, feel free to check out my Really Useful Free Stuff by CLICKING HEREand read what my clients say about me instead both on here and on Linkedin.
Oh and if we are on a call together, and I truly think I can help you, I will point you in the direction of my product or service that's the best for you.
If I can't help you, I'll point you in the direction of someone who or another resource that can.
INDEPENDENT CLIENT REVIEWS ON LINKEDIN PROFESSIONAL ONLINE DIRECTORY
Speaking of LINKEDIN- Every couple of weeks I produce my Really Useful Newsletter "Get & Keep Great Clients" on LinkedIn and post out to my Connections, Followers and Subscribers there.
If you'd like to receive it too, there is no OPt-IN required.
Just CLICK the image below and Subscribe
WHAT MY CLIENTS ARE SAYING...
"Carie has been intrinsic in the development of our latest project. Her ability to identify exactly what you need to do to streamline and create your bespoke, highly effective and frictionless sales process is second to none. That’s why not only do we engage Carie’s services, but we recommend our clients speak to her too."
"I’d been looking for a while for the right person to work with me on the business development and delivery of some areas of my People Intelligence Accelerator programme.
The difficulty I had was finding someone who could marry the true value of what the programme offers with exceptional coaching skills and an advanced business growth/sales mindset. Someone that I could trust 100% with my high-calibre clients.
I’ve found all these qualities in Carie."
- Brett Mabberley | Interpersonal Insights |
"I've worked with business coaches in the past (and met plenty of others) and they range in quality in the same way restaurants do. Some are greasy spoons, some have 3 Michelin stars but leave you slightly hungry and some are the kind of glorious local bistro that you visit every week for their quality food, value for money, relaxed but cool ambience, friendly welcome and professional service.
If Carie was a restaurant..."
- Simon Fenton | Fenton Elliot Employment Solicitors |